1. Repositorio IUE
  2. Trabajos de Grado (Pregrado)
  3. Facultad Ciencias Empresariales
  4. Mercadeo
Please use this identifier to cite or link to this item: https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3123
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dc.contributor.advisorZapata Pérez, Lina María-
dc.contributor.authorMoreno Henao, Santiago-
dc.date.accessioned2024-05-17T21:34:51Z-
dc.date.available2024-05-17T21:34:51Z-
dc.date.issued2023-
dc.identifier.citationMoreno Henao, S. (2023). Estímulos que impulsan la compra. Una revisión teórica desde el punto de vista del neuromarketing. Institución Universitaria de Envigado. https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3123spa
dc.identifier.urihttps://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3123-
dc.description.abstractUna revisión de los estudios del neuromarketing, incluyendo el análisis de sus métodos de investigación para el atendimiento del funcionamiento del cerebro de los consumidores podría proporcionar bases más sólidas para la toma de decisiones en marketing. Por otro lado, la información que nos brindan algunos estudios sobre el neuromarketing hará que se tenga un mayor conocimiento sobre el comportamiento del consumidor y saber cuáles son los estímulos que afectan en sus decisiones de compra, por lo tanto, se podría enriquecer a investigación académica en el ámbito del marketing.spa
dc.description.abstractA review of neuromarketing studies, including the analysis of its research methods to address the functioning of consumers' brains, could provide more solid bases for marketing decision-making. On the other hand, the information provided by some studies on neuromarketing will give us greater knowledge about consumer behavior and know which stimuli affect their purchasing decisions, therefore, academic research could be enriched. in the field of marketing.eng
dc.description.tableofcontentsIntroducción al marketing -- Evolución del marketing -- Introducción al neuromarketing -- Las neuronas -- Procesos cognitivos -- Los estímulos de marketing que inducen a la compra -- Estímulos con mayor atención.spa
dc.format.extent70 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.publisherInstitución Universitaria de Envigadospa
dc.relationinfo:eu-repo/semantics/bachelorThesisspa
dc.rightsCopyright © 2023 Institución Universitaria de Envigadospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/spa
dc.sourceInstitución Universitaria de Envigadospa
dc.sourceRI-IUEspa
dc.titleEstímulos que impulsan la compra. Una revisión teórica desde el punto de vista del neuromarketingspa
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.publisher.facultyFacultad de Ciencias Empresarialesspa
dc.publisher.placeEnvigado, Colombiaspa
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dc.rights.creativecommonsAtribución-NoComercial-SinDerivadas 2.5 Colombia (CC BY-NC-ND 2.5 CO)spa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.driverinfo:eu-repo/semantics/articlespa
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.redcolhttps://purl.org/redcol/resource_type/ARTspa
dc.type.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
thesis.degree.nameProfesional en mercadeospa
thesis.degree.levelPregradospa
thesis.degree.disciplineFacultad de Ciencias Empresariales. Profesional en mercadeospa
thesis.degree.grantorInstitución Universitaria de Envigado IUEspa
dc.rights.accessrightshttp://purl.org/coar/access_right/c_abf2spa
dc.subject.proposalNeuromarketingspa
dc.subject.proposalElectroencefalograma (EEG)spa
dc.subject.proposalRespuesta galvánica de la piel (GSR)spa
dc.subject.proposalSeguimiento ocular (ET)spa
dc.subject.proposalCogniciónspa
dc.subject.proposalEmocionesspa
dc.subject.proposalEstímulosspa
dc.subject.proposalCerebrospa
dc.subject.proposalElectroencephalogrameng
dc.subject.proposalGalvanic skin responseeng
dc.subject.proposalEye trackingeng
dc.subject.proposalCognitioneng
dc.subject.proposalEmotionseng
dc.subject.proposalStimulieng
dc.subject.proposalBraineng
oaire.accessrightshttp://purl.org/coar/access_right/c_abf2spa
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