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Diseño de un estudio de prefactibilidad comercial y financiera de repuestos para motos en el sector de influencia de la empresa Dismerca S.A.S
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| dc.contributor.advisor | Chaverra Muñoz, Durlandy De Jesus | |
| dc.contributor.author | Marulanda Álvarez, Jhojan Daniel | |
| dc.date.accessioned | 2024-03-11T17:29:56Z | |
| dc.date.available | 2024-03-11T17:29:56Z | |
| dc.date.issued | 2024 | |
| dc.identifier.citation | Marulanda Álvarez, J. D. (2024). Diseño de un estudio de prefactibilidad comercial y financiera de repuestos para motos en el sector de influencia de la empresa Dismerca S.A.S. Institución Universitaria de Envigado. https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3051 | spa |
| dc.identifier.uri | https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3051 | |
| dc.description.abstract | De acuerdo con una investigación previa en cuanto a costos y márgenes de beneficios en los repuestos y servicios técnicos, se determinará en que repuestos se ofrecerá una instalación aplicando hasta un 20% de descuento en el repuesto y un 30% de descuento en la mano de obra. Se implementará en 2 meses, luego de identificar los repuestos y ajustar sus precios. La estrategia será implementada inicialmente en la sede principal Macrocentro. | spa |
| dc.description.abstract | In accordance with a prior investigation regarding costs and profit margins in spare parts and technical services, it will be determined in which spare parts an installation will be offered by applying up to a 20% discount on the spare part and a 30% discount on the labor. construction site. It will be implemented in 2 months, after identifying the spare parts and adjusting their prices. The strategy will be initially implemented at the Macrocentro headquarters. | eng |
| dc.description.tableofcontents | Diversificación de Ingresos en la Industria de Motocicletas -- Diversificación de Ingresos -- Análisis de Datos -- Cuadro de Mando Integral. | spa |
| dc.format.extent | 22 páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Institución Universitaria de Envigado | spa |
| dc.relation | info:eu-repo/semantics/bachelorThesis | spa |
| dc.rights | Copyright © 2024 Institución Universitaria de Envigado | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | spa |
| dc.source | Instutución Universitaria de Envigado | spa |
| dc.source | RI-IUE | spa |
| dc.title | Diseño de un estudio de prefactibilidad comercial y financiera de repuestos para motos en el sector de influencia de la empresa Dismerca S.A.S | spa |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
| dc.publisher.faculty | Facultad de Ciencias Empresariales | spa |
| dc.publisher.place | Envigado, Colombia | spa |
| dc.relation.references | Asociación Colombiana de Vehículos Automotores (ANDI). (2019). Informe del sector automotor colombiano. | spa |
| dc.relation.references | Automotive World. (2021). The future of motorcycle technology in Asia. | spa |
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| dc.relation.references | Christensen, C. M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. | spa |
| dc.relation.references | Davenport, T. H., & Harris, J. (2007). Competing on analytics: The new science of winning. Harvard Business School Press | spa |
| dc.relation.references | Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. | spa |
| dc.relation.references | Departamento Administrativo Nacional de Estadística (DANE). (2019). Informe sobre transporte en Medellín. | spa |
| dc.relation.references | El Colombiano. (2020). Estrategias de diversificación en Dismerca. | spa |
| dc.relation.references | El Tiempo. (2021). AKT Motos y su enfoque en la experiencia del cliente. | spa |
| dc.relation.references | Frost & Sullivan. (2019). Strategic Analysis of the European Two-Wheeler Market. | spa |
| dc.relation.references | IBISWorld. (2020). Motorcycle, Bike & Parts Manufacturing in the US. | spa |
| dc.relation.references | Kaplan, R. S., & Norton, D. P. (1996). The balanced scorecard: translating strategy into action. Harvard Business Review Press. | spa |
| dc.relation.references | Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. | spa |
| dc.relation.references | Ministerio de Comercio, Industria y Turismo. (2016). Decreto 390 de 2016. Régimen Aduanero. | spa |
| dc.relation.references | Organización Internacional del Trabajo (OIT). (2018). Informe sobre la economía verde. | spa |
| dc.relation.references | Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press. | spa |
| dc.relation.references | Provost, F., & Fawcett, T. (2013). Data science for business. O'Reilly Media, Inc. | spa |
| dc.relation.references | Revista Dinero. (2021). Startups y la industria de motocicletas en Medellín | spa |
| dc.relation.references | Revista Semana. (2020). Las estrategias de Auteco para navegar en la pandemia. | spa |
| dc.relation.references | Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press. | spa |
| dc.relation.references | Schaltegger, S., & Wagner, M. (Eds.). (2017). Managing the business case for sustainability: The integration of social, environmental and economic performance. Greenleaf Publishing. | spa |
| dc.relation.references | Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about how to do it right (7th ed.). Wiley. | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia (CC BY-NC-ND 2.5 CO) | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/TP | spa |
| dc.type.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
| thesis.degree.name | Administrador financiero | spa |
| thesis.degree.level | Pregrado | spa |
| thesis.degree.discipline | Facultad de Ciencias Empresariales. Administración Financiera | spa |
| thesis.degree.grantor | Institución Universitaria de Envigado IUE | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_16ec | spa |
| dc.subject.proposal | Costos | spa |
| dc.subject.proposal | Servicios técnicos | spa |
| dc.subject.proposal | Repuesto | spa |
| dc.subject.proposal | Costs | eng |
| dc.subject.proposal | Technical services | eng |
| dc.subject.proposal | Replacement | eng |
| oaire.accessrights | http://purl.org/coar/access_right/c_16ec | spa |
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