DSpace Repository

Ecoride Seguros -Trabajo De Grado Modalidad Emprendimiento

Show simple item record

dc.contributor.advisor Ortiz Beltrán, Carlos Ignacio
dc.contributor.author Mesa Giraldo, Sebastián Camilo
dc.contributor.author Becerra Gonzalez, Camilo
dc.date.accessioned 2024-10-17T13:13:38Z
dc.date.available 2024-10-17T13:13:38Z
dc.date.issued 2024-06-06
dc.identifier.citation Mesa Giraldo, S. C, & Becerra Gonzalez, C. (2024). Ecoride Seguros -Trabajo De Grado Modalidad Emprendimiento https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3492 spa
dc.identifier.citation Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
dc.identifier.citation Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley.
dc.identifier.citation Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
dc.identifier.citation Mahajan, V., & Wind, Y. (1988). New product models: Practice, shortcomings and desired improvements. Journal of Product Innovation Management, 5(3), 191-207. https://doi.org/10.1016/0737-6782(88)90011-1
dc.identifier.citation Association of British Insurers. (2023). The UK Insurance and Long-Term Savings Industry: Key Facts 2023. https://www.abi.org.uk/data-and-resources/industry-data/key-facts-2023/
dc.identifier.citation Statista. (2023). Bicycle Insurance Market Size Worldwide from 2017 to 2023. https://www.statista.com/statistics/1234567/global-bicycle-insurance-market-size/
dc.identifier.citation Allied Market Research. (2022). Bicycle Insurance Market by Coverage (Theft, Damage, Third-Party Liability), Sales Channel (Online, Offline), and End User (Personal, Commercial): Global Opportunity Analysis and Industry Forecast, 2021-2030. Allied Market Research.
dc.identifier.citation McKinsey & Company. (2021). The Future of Insurance: Key Trends and Strategic Imperatives for Insurance Companies. McKinsey & Company.
dc.identifier.citation Gómez, J., & Rodríguez, P. (2019). Emprendimiento y creación de empresas: Guía práctica para el éxito. Editorial Universidad XYZ.
dc.identifier.citation Instituto Nacional de Estadística y Geografía. (2022). Encuesta Nacional sobre Bicicletas y Seguridad Vial. INEGI. https://www.inegi.org.mx/programas/enbs/2022/
dc.identifier.uri https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3492
dc.description.abstract El presente trabajo de grado tiene como objetivo principal Analizar cómo Eco Ride Seguros puede contribuir a la sostenibilidad ambiental y social, promoviendo el uso de la bicicleta como medio de transporte sostenible analizando el mercado de seguros para bicicletas, identificando tendencias, oportunidades y posibles nichos de mercado y a su vez Definir el modelo de negocio de Eco Ride Seguros, incluyendo aspectos como canales de distribución, estrategias de marketing, alianzas estratégicas y relaciones con los clientes. spa
dc.description.abstract The main objective of this degree work is to analyze how Eco Ride Seguros can contribute to environmental and social sustainability, promoting the use of the bicycle as a sustainable means of transportation, analyzing the bicycle insurance market, identifying trends, opportunities and possible niches. market and in turn Define the business model of Eco Ride Seguros, including aspects such as distribution channels, marketing strategies, strategic alliances and customer relationships. eng
dc.description.tableofcontents Resumen -- Reto 1: El Problema -- Reto 2: Arquetipo de Cliente -- Reto 3: La Propuesta de Valor -- Reto 4: El prototipo -- Reto 5: El Mínimo Producto Viable, Validado y Vendible -- Reto 6: Tracción -- Conclusiones -- Bibliografía spa
dc.format.extent 50 páginas spa
dc.format.mimetype application/pdf spa
dc.language.iso spa spa
dc.publisher Institución Universitaria de Envigado spa
dc.relation info:eu-repo/semantics/article spa
dc.rights info:eu-repo/semantics/openAccess spa
dc.rights.uri https://creativecommons.org/licenses/by-nd/4.0/ spa
dc.source Institucion Universitaria de Envigado spa
dc.source RI-IUE spa
dc.title Ecoride Seguros -Trabajo De Grado Modalidad Emprendimiento spa
oaire.version http://purl.org/coar/version/c_b1a7d7d4d402bcce spa
dc.publisher.faculty Facultad de Ciencias Jurídicas y Políticas spa
dc.publisher.place Envigado, Colombia spa
dc.rights.creativecommons https://creativecommons.org/licenses/by/4.0/ spa
dc.rights.creativecommons Atribución-NoComercial-SinDerivadas 2.5 Colombia
dc.type.coar http://purl.org/coar/resource_type/c_2df8fbb1 spa
dc.type.driver info:eu-repo/semantics/article spa
dc.type.driver info:eu-repo/semantics/bachelorThesis
dc.type.local Artículo de investigación spa
thesis.degree.name Abogado (a) spa
thesis.degree.level Pregrado spa
thesis.degree.discipline Facultad de Ciencias Jurídicas y Políticas. Derecho. spa
thesis.degree.grantor Institución Universitaria de Envigado IUE spa
dc.rights.accessrights http://purl.org/coar/access_right/c_abf2 spa
dc.subject.proposal Cobertura spa
dc.subject.proposal Seguros spa
dc.subject.proposal Bicicletas spa
dc.subject.proposal Ciclismo spa
dc.subject.proposal Emprendimiento spa
dc.subject.proposal Ecológico spa
dc.subject.proposal Coverage eng
dc.subject.proposal Insurance eng
dc.subject.proposal Bicycles eng
dc.subject.proposal Cycling eng
dc.subject.proposal Entrepreneurship eng
dc.subject.proposal Ecological eng
oaire.accessrights http://purl.org/coar/access_right/c_abf2 spa


Files in this item

This item appears in the following Collection(s)

Show simple item record

info:eu-repo/semantics/openAccess Except where otherwise noted, this item's license is described as info:eu-repo/semantics/openAccess

Search DSpace


Advanced Search

Browse

My Account