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https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3500Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2024-10-31T13:24:04Z | - |
| dc.date.available | 2024-10-31T13:24:04Z | - |
| dc.date.issued | 2024-03-03 | - |
| dc.identifier.citation | Marulanda Alvarez, J. D. (2024) Dismerca S.A.S. https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3500 | spa |
| dc.identifier.uri | https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3500 | - |
| dc.description.abstract | El problema planteado por la empresa es la disminución significativa de ventas de motos debido a las altas tasas de interés en los bancos, lo que ha llevado a una necesidad de diversificar sus fuentes de ingresos. La empresa busca incrementar las ventas de repuestos y servicios de mano de obra como una estrategia para compensar la disminución en la venta de motos. | spa |
| dc.description.abstract | The problem posed by the company is the significant decrease in sales of motorcycles due to high interest rates in banks, which has led to a need to diversify their sources of income. The company seeks to increase sales of spare parts and labor services as a strategy to compensate the decrease in motorcycle sales. | eng |
| dc.format.extent | 22 paginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Institución Universitaria de Envigado | spa |
| dc.relation | info:eu-repo/semantics/article | spa |
| dc.rights | info:eu-repo/semantics/restrictedAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Institución Universitaria de Envigado | spa |
| dc.source | RI-IUE | spa |
| dc.title | Dismerca S.A.S | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.publisher.faculty | Facultad de Ciencias Empresariales | spa |
| dc.publisher.place | Envigado, Colombia | spa |
| dc.relation.references | Asociación Colombiana de Vehículos Automotores (ANDI). (2019). Informe del sector automotor colombiano. | - |
| dc.relation.references | Automotive World. (2021). The future of motorcycle technology in Asia. | - |
| dc.relation.references | Booms, B. H., & Bitner, M. J. (1981). Marketing strategies and organization structures for service firms. In J. H. Donnelly & W. R. George (Eds.), Marketing of services (pp. 47-51). | - |
| dc.relation.references | Christensen, C. M. (1997). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. | - |
| dc.relation.references | Davenport, T. H., & Harris, J. (2007). Competing on analytics: The new science of winning. Harvard Business School Press. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance | - |
| dc.relation.references | Departamento Administrativo Nacional de Estadística (DANE). (2019). Informe sobre transporte en Medellín. | - |
| dc.relation.references | El Colombiano. (2020). Estrategias de diversificación en Dismerca. | - |
| dc.relation.references | El Tiempo. (2021). AKT Motos y su enfoque en la experiencia del cliente. Frost & Sullivan. (2019). Strategic Analysis of the European Two-Wheeler Market. IBISWorld. (2020). Motorcycle, Bike & Parts Manufacturing in the US. | - |
| dc.relation.references | Kaplan, R. S., & Norton, D. P. (1996). The balanced scorecard: translating strategy into action. Harvard Business Review Press. | - |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nc-nd/4.0/ | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | spa |
| dc.type.driver | info:eu-repo/semantics/article | spa |
| dc.type.local | Artículo de investigación | spa |
| dc.type.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | - |
| thesis.degree.name | Administrador Financiero | spa |
| thesis.degree.level | Pregrado | spa |
| thesis.degree.discipline | Facultad de Ciencias Empresariales. Admisnistración Financiera. | spa |
| thesis.degree.grantor | Institución Universitaria de Envigado IUE | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_14cb | spa |
| dc.subject.proposal | Informe de practicas | spa |
| dc.subject.proposal | Pratice report | eng |
| dc.subject.proposal | Administracion financiera | spa |
| dc.subject.proposal | Financial administration | e |
| oaire.accessrights | http://purl.org/coar/access_right/c_14cb | spa |
| Appears in Collections: | Administración Financiera | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Jhojan Daniel Marulanda Alvarez Abs.pdf | 372.59 kB | Adobe PDF | View/Open |
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