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https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3492| Title: | Ecoride Seguros -Trabajo De Grado Modalidad Emprendimiento |
| Authors: | Ortiz Beltrán, Carlos Ignacio Mesa Giraldo, Sebastián Camilo Becerra Gonzalez, Camilo |
| Issue Date: | 6-Jun-2024 |
| Publisher: | Institución Universitaria de Envigado |
| Citation: | Mesa Giraldo, S. C, & Becerra Gonzalez, C. (2024). Ecoride Seguros -Trabajo De Grado Modalidad Emprendimiento
https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3492 Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education. Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108 Mahajan, V., & Wind, Y. (1988). New product models: Practice, shortcomings and desired improvements. Journal of Product Innovation Management, 5(3), 191-207. https://doi.org/10.1016/0737-6782(88)90011-1 Association of British Insurers. (2023). The UK Insurance and Long-Term Savings Industry: Key Facts 2023. https://www.abi.org.uk/data-and-resources/industry-data/key-facts-2023/ Statista. (2023). Bicycle Insurance Market Size Worldwide from 2017 to 2023. https://www.statista.com/statistics/1234567/global-bicycle-insurance-market-size/ Allied Market Research. (2022). Bicycle Insurance Market by Coverage (Theft, Damage, Third-Party Liability), Sales Channel (Online, Offline), and End User (Personal, Commercial): Global Opportunity Analysis and Industry Forecast, 2021-2030. Allied Market Research. McKinsey & Company. (2021). The Future of Insurance: Key Trends and Strategic Imperatives for Insurance Companies. McKinsey & Company. Gómez, J., & Rodríguez, P. (2019). Emprendimiento y creación de empresas: Guía práctica para el éxito. Editorial Universidad XYZ. Instituto Nacional de Estadística y Geografía. (2022). Encuesta Nacional sobre Bicicletas y Seguridad Vial. INEGI. https://www.inegi.org.mx/programas/enbs/2022/ |
| Abstract: | El presente trabajo de grado tiene como objetivo principal Analizar cómo Eco Ride Seguros puede contribuir a la sostenibilidad ambiental y social, promoviendo el uso de la bicicleta como medio de transporte sostenible
analizando el mercado de seguros para bicicletas, identificando tendencias, oportunidades y posibles nichos de mercado y a su vez Definir el modelo de negocio de Eco Ride Seguros, incluyendo aspectos como canales de distribución, estrategias de marketing, alianzas estratégicas y relaciones con los clientes. The main objective of this degree work is to analyze how Eco Ride Seguros can contribute to environmental and social sustainability, promoting the use of the bicycle as a sustainable means of transportation, analyzing the bicycle insurance market, identifying trends, opportunities and possible niches. market and in turn Define the business model of Eco Ride Seguros, including aspects such as distribution channels, marketing strategies, strategic alliances and customer relationships. |
| URI: | https://bibliotecadigital.iue.edu.co/jspui/handle/20.500.12717/3492 |
| Appears in Collections: | Derecho |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ECOride seguros CAMILO BECERRA Y OTRO.pdf | 2.25 MB | Adobe PDF | View/Open |
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